privacy and cookie statement

Privacy policy

The Music Alliance respects the privacy of all users of its site and ensures that the personal information you provide is treated confidentially. We are aware that you trust us. We therefore see it as our responsibility to protect your privacy.

We endorse the principles of data protection legislation in the Netherlands and the European Union. We agree with the rules of the privacy policy of WOT (Web of Trust). We protect the privacy of our users and maintain the security of personal information we receive and / or collect from you.


The use of the data collected by us

When you sign up for one of our services, we ask you to provide personal information. This data is used to perform the service. The data is stored on secure servers of The Music Alliance and / or a third party which, for example, provides a newsletter.



The information we collect about you when you contact us is only used to process your response.



We do not collect or use information for purposes other than the purposes described in this privacy policy, unless we have obtained your consent in advance. The information will not be shared with third parties. In some cases the information can be shared internally. Our employees are obliged to respect the confidentiality of your data.


Links to other sites

Our website may contain links to other websites. Please note that when you click on one of those links, you may leave this site and visit another website that is not ours and that their privacy policies may differ from ours.



This privacy policy is tailored to the current use of and the possibilities on this site. Any changes and / or new services of this site may lead to changes in our privacy policy. It is therefore advisable to consult this privacy statement on a regular basis.


Cookies and cookie policy

What is a cookie?

We make use of cookies on this website. A cookie is a simple small file that is sent with pages from this website and / or Flash applications and stored by your browser on the hard disk of your computer. The information stored therein can be sent back to our servers on a subsequent visit. These cookies do not damage your computer. uses the following cookies


First party cookies:
  • Google Analytics (analytical cookies)
  • Other: Cookie control cookies

Third party cookies (third party cookies):
  • Advertising programs
  • Social Media


1. First party cookies

1.1 Google Analytics (analytical cookies)
Through our website a cookie is placed from the company Google, as part of the 'Analytics' service. We use this service to track and get reports on how visitors use the website. Google may provide this information to third parties if Google is legally obliged to do so, or if third parties process the information on behalf of Google. We have no influence on this. We have not allowed Google to use the obtained Analytics information for other Google services.
The information that Google collects is anonymised as much as possible. Your IP address is emphatically not given. The information is transferred to and stored by Google on servers in the United States. Google maintains the Safe Harbor principles and is affiliated with the Safe Harbor program of the US Department of Commerce. This means that there is an appropriate level of protection for the processing of any personal data.

1.2 Other: cookie control cookies
These cookies are placed to remember your preferences regarding cookies. These are of course necessary to know whether or not you give permission to store the following cookies on your equipment:
Google Analytics (statistics)
Cookies from advertising programs
Social Media cookies


2. Third party cookies

2.1 Tracking cookies to better align advertisements with your preferences
With your permission, other parties place "tracking cookies" on your equipment to better tailor advertisements to your preferences. They use these cookies to keep track of which pages you visit outside their network, in order to build up a profile of your online surfing behavior. This profile is also built on the basis of comparable information that they receive from your visit to other websites from their network. This profile is not linked to your name, address, e-mail address and the like as known to us, but only serves to match advertisements to your profile so that they are as relevant as possible to you.

2.2 Social Media
On our website buttons are included to promote web pages or share on social media platforms such as Facebook, Twitter, Instagram etc. These buttons work through pieces of code that come from the social media platforms themselves. Cookies are placed through this code. We have no influence on that. Read the privacy statement of these social media platforms (which can change regularly) to read what they do with your (person) data that they process via these cookies.
The information they collect is anonymised as much as possible. The information is transferred to and through the social media platforms and stored on servers in the United States. The social media platforms adhere to the Safe Harbor principles and are affiliated with the Safe Harbor program of the US Department of Commerce. This means that there is an appropriate level of protection for the processing of any personal data.


3.0 Enable, disable and delete cookies

Do you want to enable or disable cookies - or change your settings? You can do this via the settings of your browser (eg Internet Explorer, Safari, Firefox, Mozilla or Chrome). More information about switching on and off and removing cookies can be found in the instructions and / or using the help function of your browser. These differ per browser. You can choose to activate the 'do not track' functionality in your browser.
Remove and accept tracking cookies and cookies posted by third parties: Some tracking cookies are placed by third parties who, among other things, show advertisements to you via our website that match your preferences. These cookies can be removed centrally via Your Online Choices so that they are not returned to a third party website.
You can indicate via the settings of your browser (for example Internet Explorer, Safari, Firefox, Mozilla or Chrome) if and, if so, which cookies you accept. It varies per browser where these institutions are located. Through the 'help' function of your browser you can find out the exact location and working method.
Refusing specific cookies: If you refuse (certain) cookies, you may not be able to make full use of the functionalities of our website.
The refusal of cookies does not mean that you will no longer see advertisements. You will still see ads in your browser, but these will no longer be tailored to your needs and preferences.